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What Makes a Great Artist Website?
by Pinky Gonzales of Artist Media Group
page 2
MY LIFE - YOUR STORY
Any true fan is going to need all the facts. If you’ve already written a bio
for your press kit, use that. If not, this would be a good time to write
one.
Who were your influences? What did you want to be as a kid? Where’d
you get your first big break? You’ll be amazed at how often a reporter
will research your site before doing an interview, so be careful not to
embarrass yourself. If the bio is long, navigation providing shortcuts to
key career milestones is effective.
As an added touch, invite users to ask questions about the artist’s life on
the message boards. (See COMMUNE below)
LISTEN - IT’S ABOUT THE MUSIC, MAN!
Whether you’re streaming clips from a few album cuts or providing full-length
downloads, it’s important to show fans what you’re all about.
After all, this site wouldn’t exist if it weren’t for your music, right?
If there’s one element a musician’s site MUST have, this is it. The music
section should contain song and album info, lyrics (if permitted),
production credits, links to buy merchandise and any other detail relevant
to the recordings you’re posting.
The more content you have on your site, the longer people can hang
around to read through it.
TRAVEL - LIFE ON THE ROAD
Just as the News portion should keep fans in the know, the Tour section
should be current and accurate. Nothing says, "I don’t pay attention to
my own site," like an outdated tour itinerary.
I like to include links to venue websites when they are available. Some
artists post archives of past shows and tour journals. This can be a little
tricky to maintain, but it’s a nice touch.
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